- Learn extra: A Day To Keep in mind break three-year music hiatus with Marshmello collab
- Gents! The video for “Knives And Pens” is now nicely over 18 million views.
- So the legend goes that you just two met on the set of an indie film that Andy’s then-girlfriend was starring in and Patrick was a tech man.
- Learn extra: Andy Biersack (Black Veil Brides), Benji Madden (Good Charlotte), extra on the songs that saved their lives
- Learn extra: Black Veil Brides don’t know what the longer term holds, Andy Biersack says
- How do you make a video in Los Angeles for a thousand bucks? You don’t know lots of people, so you possibly can’t name in favors.
- What had been the most important errors you made?
- Learn extra: Black Veil Brides to reimagine debut album for 10-year anniversary
- Have been there any life classes to be gleaned from the making of the video?
- What recommendation would you give hungry musicians towards getting their imaginative and prescient translated into pixels and onto YouTube?
- Thanks. And a message for Alan, the almost-bass participant for Black Veil Brides: Please cellphone in.
Effectively over 118 million views and counting, the Black Veil Brides 2009 debut video “Knives And Pens” is a bona fide doc of the then-burgeoning emo/screamo/metalcore motion. It’s all there: the swooped hair, the guitar shredding, the emotional vocal downshifting into the “unclean” Cookie Monster roar, culminating in a splash of blood to drive residence frontman Andy Biersack’s story of being an outcast in an extremely boring world.
The video is the unique calling card of Biersack’s imaginative and prescient for Black Veil Brides and holds a variety of “firsts” for Black Veil Brides. It’s the primary tune Biersack wrote that he felt outlined his creative course. The video paperwork the primary iteration of the L.A.-based BVB lineup starring drummer Sandra Alvarenga, guitarist Chris Hollywood and a bass participant who pulled out the night time earlier than the shoot (extra on that in a bit). A very powerful first? It was the preliminary challenge that Biersack and producer/director/author Patrick Fogarty collaborated on after their fateful assembly on an Atlanta movie set.
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Learn extra: A Day To Keep in mind break three-year music hiatus with Marshmello collab
In celebration of the video’s 10-year anniversary, we chatted up Biersack and Fogarty about how they made a legendary video for $1,000 regardless of not having a ton of business favors to money in and the bottom-line recommendation they’ll at all times impart to artists who’re presently in the identical place they had been.
Gents! The video for “Knives And Pens” is now nicely over 18 million views.
ANDY BIERSACK: Does that embody the one which Neil [Sheehan, Standby Records owner] put up with another firm that we’ve nothing to do with? PATRICK FOGARTY: BlankTV! [Laughs.] That was one other 15 or 20… BIERSACK: [Interrupting.] Million. I feel BlankTV was the corporate who interviewed me once I mentioned the Avenue Canines had been imply to me once I was a child, beginning my entire unintended battle with the Avenue Canines which lasted for years. [Laughs.]
So the legend goes that you just two met on the set of an indie film that Andy’s then-girlfriend was starring in and Patrick was a tech man.
FOGARTY: It was Rob Zombie’s Halloween 2 that we had been filming in Atlanta. I labored on the primary one in Pasadena, California, then I met the lady that Andy was courting on that one, and she or he was in the second, as nicely. Andy was stranded in Atlanta: His pockets or his passport—no matter he was utilizing to get on a airplane—was lacking, and he was caught hanging round on set. BIERSACK: This was proper after I formally moved to L.A., and she or he requested me if I wished to go to her on the set…I went down there, and I left my pockets and my Ohio ID on the airplane. I knew I forgot my pockets as I left the airplane, and [the flight attendants] wouldn’t let me again on the airplane to try to retrieve it. They mentioned in the event that they discovered it, they might mail to the tackle that was on the ID. I spotted I had no method of leaving: I contacted the Ohio DMV or no matter, and so they advised me it will take one other six to eight weeks to get a brand new ID printed. I then realized I used to be going to be outdoors Atlanta during the factor. FOGARTY: I had a pseduo-job. I used to be speculated to be filming a documentary. I had no actual schedule or locations that I needed to be. I used to be simply wandering round seeing what was happening all day. And located myself ready round for issues to occur very similar to Andy was. So we began speaking to one another. We turned common buddies on set, after which he was telling me about his band and the way he was shifting to L.A. On the time, I had performed 9 or 10 music movies for a few associates. I confirmed him a couple of issues that I made. When all the things was performed and he was again in L.A., he mentioned he’d give me a name. I didn’t count on to listen to something. After which he known as me to inform me “I’ve some cash to make a video,” and I didn’t notice we had been going to spend each dime of a thousand bucks making a video.
BIERSACK: I had written this tune with Chris Stewart, my greatest good friend and my foremost collaborator within the earlier iteration of Black Veil. He was sadly not in a position to transfer to L.A. with me. I had written the tune with him within the basement of his mother and father’ home, consuming Totino’s pizza rolls. I had this tune, and we recorded it domestically. It didn’t even have actual drums on it: It was recorded in Logic on an outdated Apple laptop.
There was one thing in regards to the tune that I simply felt like, “That is actually consultant of what I’m doing proper now.” I used to be actually happy with it. In these days—a minimum of for me—it’s trial and error each time. If you’re 15 to 17 years outdated with restricted life experiences, each tune you’re writing is often fairly closely influenced by one thing you’ve heard or skilled beforehand. It was one of many first instances that I had actually considered a lyric and an concept that was in regards to the issues I had skilled, this idea about this one that doesn’t slot in.
I used to be excited in regards to the tune, after which I moved to L.A., after which there was nothing to be performed with it. I wanted a calling card: If I’m going to reform the band out right here, I’m going to want one thing that folks can see and get entangled in. It was by no means actually about something apart from desirous to guarantee that what we had been doing was one thing that was consultant of the tune. I used to be sitting within the condo I used to be staying in sooner or later and thought, “Effectively, let’s see if I can get some cash collectively and do a music video.”
I spotted that I would wish to have a band. I knew two folks in L.A. outdoors of the lady that I used to be courting. The primary was a drummer named Sandra…one other one was a man who glided by the title of Chris Hollywood and was a guitar participant within the Riverside space. He had connections to L.A.: He mentioned he was forwards and backwards from Dayton, Ohio, to L.A. fairly typically. So I gave him a name and requested if he was visiting L.A. quickly. He mentioned, “Yeah. Really, I’m shifting on the market.” After which we went in regards to the enterprise of looking for a bass participant via Myspace wished advertisements. I figured, “OK, we’ve bought these folks in place. Let’s give Pat a name, and between my mother and father and Sandra and myself, we got here up with the cash. It was the primary time I ever had debt that I needed to pay again, so there was that strain. [Laughs.] I had to verify it was good.
Learn extra: Andy Biersack (Black Veil Brides), Benji Madden (Good Charlotte), extra on the songs that saved their lives
FOGARTY: Numerous instances whenever you meet anyone and also you’re going to work collectively, it’s not such a private factor. He instantly began telling me about his life and rising up and why he wished to do what he wished to do.
Regardless of by no means having heard of Black Veil Brides earlier than, I may inform that he was wired a bit of bit in another way than a lot of the youthful folks I knew on the time. I’m about 10 years older than Andy, and I had been via that point the place the folks I knew in my life had been in bands and attempting to make it and do issues. To me, it was like, “Effectively, a minimum of this child has his head screwed on straight, and he is aware of what’s vital and what he must do to make this a actuality for himself.”
BIERSACK: The tune is in regards to the abiding perception that there’s something that you just like and revel in that different folks simply can’t perceive. Finally on the finish of the day, that’s what resonated with folks. It’s a narrative that I feel—particularly in 2009—so many individuals felt hooked up to.
FOGARTY: I got here from the Midwest as nicely, and I knew what the sensation was to have folks take day trip of their day to make an effort to search out you and allow you to know that one thing that you’re attempting to do for your self is a waste of your time. It’s not that Andy was attempting to inform different folks easy methods to reside their lives: It was his expression of what he wished to do along with his personal life.
BIERSACK: This [debut video] is even earlier than Black Veil Brides was fleshed out. The band within the video is myself, Sandra and Chris—that was the entire illustration of the band. To Sandra and Chris Hollywood’s credit score, they didn’t know the tune, and so they needed to smash, crash and study it the night time earlier than primarily to attempt to play it within the video—it was extra in regards to the efficiency
Now for those who look within the video, it’s a three-piece band. The fourth member of the band—the bass participant—was changed by a large gentle field we discovered behind the place that we shot at. We felt prefer it was awkward to not have one thing on that facet of the stage. [Laughs.]
That’s the story of “The place’s Alan?” We had requested a man from Myspace who answered a categorised advert, and we met up with him at Starbucks, and we had been all about it. We had performed a rehearsal the night time earlier than [the filming], and it was like, “OK, we’re going to return again right here at 7 a.m. tomorrow and shoot the video.” Halfway via the rehearsal, Alan will get a cellphone name from his girlfriend who lived in San Jose or someplace like that, and her canine was sick. And Alan mentioned, “ what? I actually need to go. I’m sorry,” and he left. And I by no means heard from Alan once more.
He was not within the video, and he was not the bass participant of Black Veil Brides. I typically marvel: What occurred to Alan? Or the canine? It was fully comprehensible given the state of affairs. He was requested to be in a random video for some random band: He didn’t notice what it will flip into. In case your animal is sick, I fully perceive leaving and going to be with that animal.
FOGARTY: The opposite facet of this being an anomaly of a challenge is that once I moved to L.A., I knew no person and wanted to trip the Craigslist bus for 2 or three years to fulfill anyone who truly did what they mentioned they may do. It occurs over and over and over when individuals are looking for their lives in a brand new city. And I don’t actually blame them for leaving. As a result of it was me and Andy because the crew. I had some buddies to assist me wave the fog machine and put up some lights…there was no look of an expert manufacturing in any respect.
BIERSACK: We simply began taking out props we discovered behind the area. All these mannequins you see onstage, that was a last-minute resolution. All the shit that was on the set of the video was already there: We had been like, “Effectively, let’s simply put this over right here.”
Learn extra: Black Veil Brides don’t know what the longer term holds, Andy Biersack says
FOGARTY: All we knew was that we had the important thing to the constructing for 12 hours, and that was it. The opposite stuff that we shot was a free home, a cemetery and a free faculty that had an outside hallway that we may stroll as much as.
How do you make a video in Los Angeles for a thousand bucks? You don’t know lots of people, so you possibly can’t name in favors.
BIERSACK: We paid for the soundstage. That was the speed for the day. Pat dealt with all the things else.
FOGARTY: My crew had been highschool associates of my now-wife who had been form sufficient to point out up for the day and be heat our bodies and assist with shifting and doing stuff. A good friend of mine had a digital camera he was good sufficient to let me borrow. The stage itself was precisely $1,000 for 12 hours and occurred to have a jib and a dolly and the props and issues round there. That studio is just not actually there anymore…
BIERSACK: We shot the video for “Excellent Weapon” there.
FOGARTY: Since then, I in all probability shot perhaps 10 different movies in that location.
BIERSACK: Sandra and her girlfriend on the time allow us to use their home for exterior photographs. The automotive being pushed—the Mustang—is Sandra’s automotive. The bed room for the child within the video was the bed room within the condo that I had lived in. I feel I purchased a bunch of rock magazines and lower them out, and I did a bunch of random drawings and put them far and wide to make it appear like a child’s punk-rock bed room. The T-shirt was a youngsters’s shirt that I purchased for $5 at Goal. We didn’t pay for the varsity: We simply walked in it on a weekend. [Laughs.] Every part else was performed without spending a dime, on the fly. In L.A., there is no such thing as a scarcity of people that need to be in entrance of a digital camera…
FOGARTY: We did a somewhat thorough casting although, in all probability essentially the most skilled factor we did out of the entire operation. We had 15, 20 folks come by and audition for the principle character function, after which we grabbed those who had been good for the opposite character roles.
BIERSACK: The primary child who bought the half, his audition was singing Alice Cooper’s “Poison.” It wasn’t a part of the audition for folks to sing a tune. However he did that, and it was nice. He was within the “Excellent Weapon” video, after which years later, he was within the “Goodbye Agony” video.
What had been the most important errors you made?
FOGARTY: Actually, I don’t suppose we made any. We executed very effectively. As soon as we bought issues in place, all the things labored.
BIERSACK: I can see that the band doesn’t essentially know the tune. So once I watch the video, it’s wonderful to me that in our profession, we’re hyper-focused on ensuring we all know the fabric. And in that video, we didn’t! [Laughter.]
FOGARTY: Sure, however we didn’t have two guitars, bass and drums. We knew we didn’t have that, so it’s apparent we wouldn’t lean on it. Every part else we tried to do appeared to work out.
BIERSACK: To observe the video and see how entertaining Sandra and Chris are is a variety of enjoyable for me. And to see these actors that did such a incredible job. I feel one of many issues that appeals to folks is that anyone can have a look at something and discover criticism with it. To me, I by no means noticed it as tacky or hokey: It simply appeared like a really real story, and I feel that’s a credit score to the actors within the video.
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One facet that appealed to lots of people was us sporting white garments towards the white wall after which black garments towards the black wall. So far as I can recall, that [idea] was just about a last-minute resolution. Then we may use that quote from the Memphis Three trial, and we are able to reference that [quote] that “we put on black on a regular basis.” And now it’s turn into a type of issues the place some folks will come to Black Veil or Andy Black reveals wearing [an] all-white costume from that video. I feel I’m sporting a $3 Hanes T-shirt from a bag of 20. [Laughs.] For the black-on-black half, I didn’t have any cool garments, so I contacted MickDeth (RIP) from Eighteen Visions. He was the primary “well-known band dude” I had ever met, and he got here to my condo with a bunch of garments.
Have been there any life classes to be gleaned from the making of the video?
BIERSACK: I feel the life lesson for me is that my whole grownup life occurred after the discharge of that video. From that time ahead, I had a semblance of a profession in these early days, and it translated into one thing skilled. And that video was the jumping-off level for all of it.
From an expert standpoint, it was the very first thing I had ever performed the place it was actually going to be launched to the world. From a private standpoint, it was the very first thing I had ever performed [where someone] truly believed in me. Having Pat consider in me and having the arrogance that he confirmed in me that it wasn’t only a silly concept that was going nowhere. I at all times felt like he believed in what we had been doing. I feel that gave me much more confidence than I ever had earlier than. I used to be used to folks telling me my concepts had been dumb. It’s been 10 years, and Pat and I see one another as soon as per week. We do a podcast collectively, and we’re concerned in one another’s lives consistently. The reality of the video is that I gained a greatest good friend and a inventive companion and a variety of confidence in myself.
FOGARTY: What “Knives And Pens” meant to me has modified. Initially, once I noticed how rapidly the video was doing nicely, it strengthened my perception that issues are price giving an opportunity, and it’s price your effort to strive one thing with no speedy reward assured simply since you suppose it will be a great factor to do…for those who take an opportunity on all the things, you’ll waste a variety of time. But when you’ll be able to acknowledge that anyone means what they’re doing in writing and efficiency, that’s the true secret to what’s price investing your effort and time into. As a lot credit score as I may be given or need to take for the video, I may’ve filmed an empty room, and it wouldn’t have performed something. However the truth that Andy was there along with his tune and his efficiency made it what it’s.
What recommendation would you give hungry musicians towards getting their imaginative and prescient translated into pixels and onto YouTube?
BIERSACK: I don’t suppose there’s a method that you could replicate the random parts of one thing succeeding. You couldn’t decide what was going to succeed, and on the time, that’s the way it actually felt to me. Like, “Oh, my God, we’ve performed this factor that we believed in, however why accomplish that many individuals need to see it?” Now that I’ve had time to look again on it, if I may take something from it, it’s that you just [can] make one thing that’s really real to the emotions that you’ve offered [to] who you might be intrinsically and emotionally as an individual. You have got a greater probability of connecting with folks than for those who do one thing that panders to what you suppose they may like.
I’ve advised you one million instances: One among my greatest pet peeves that’s actually frequent these days [is] to prey upon folks’s emotional standing. To promote loneliness to lonely folks, attempt to make folks really feel extra like the way in which they could possibly be than giving folks one thing that’s consultant to what you are. I’m probably not all for making issues that I feel are going to be what you might be. My recommendation to folks can be to be the precise band or artist that you’re and personal it. You’ll develop up and evolve over time: When you’re going to make a music video on a shoestring funds, make sure that it’s saying what you need it to say.
FOGARTY: In terms of the benefits folks have lately, folks have on their cellphones what it used to take a handful of individuals to handle to [create] something. The taking part in subject is totally even: There is no such thing as a benefit to coming from cash or company backing in relation to getting your palms on the mechanical gadgets essential to truly create a video. As a result of it implies that a good suggestion will rise to the highest. There aren’t any guidelines to what you are able to do to make that occur.
Thanks. And a message for Alan, the almost-bass participant for Black Veil Brides: Please cellphone in.
BIERSACK: I don’t need to come off kidding or teasing or something. To at the present time, I’m wondering no matter occurred to him and the canine and all the things. I give him 24 hours of credit score. I genuinely hope he sees this.