- by Karlene Lukovitz @KLmarketdaily, March 2, 2016
Heineken has enlisted Benicio Del Toro for its largest-ever world marketing campaign, “There’s Extra Behind the Star.”
You are watching: who is the actor in the heineken commercial 2016
The idea: Humorously linking the actor’s personal star standing to tales concerning the 142-year-old heritage, high quality and unmatched worldwide footprint behind the model well-known for its “star” image.
In one of many first three new TV adverts, the actor declares that Heineken is “world well-known, like me” — solely to have an effect on resigned disappointment when he’s mistaken (not for the primary time, apparently) for Antonio Banderas.
In one other of the adverts, “Loved in 192 Nations,” Del Toro and Heineken world brewmaster Willem van Waesberghe interact in a sport of geographic one-upmanship to convey the purpose that due to stringent high quality management, the beer tastes precisely the identical in all of these international locations.
In whole, six bilingual TV adverts (in English and Spanish) from Publicis Worldwide will probably be airing in additional than 70 international locations by means of 2017. The marketing campaign may also embrace 5 quick movies for digital.
The model’s U.S. Site will deal with celebrating its heritage and all-natural elements; and its packaging will get a slight refresh.